Below is a summary of today’s search-related happenings, reported by Search Engine Land and other sources.
From Search Engine Land:
-
AdWords Editor Update Supports Shopping Showcase Ads
September 20, 2017, by Ginny Marvin
Create and edit the latest Shopping ad format in Editor. -
Looking at Marketing Automation Platforms? We Compare 14 Vendors
September 20, 2017, by Digital Marketing Depot
Most marketing automation platforms offer three main capabilities: email marketing, website visitor tracking, and a central marketing database. Vendors differentiate themselves by offering additional tools, either included or premium-priced, for advanced functionality. This guide compares 14 top B2B marketing platforms. -
Anatomy of a Google Search Listing
September 20, 2017, by Stephan Spencer
While there’s no guaranteed way to always achieve the top search result, understanding the elements of Google’s search listings can improve your chances, according to columnist Stephan Spencer. -
3 Reasons SEO is the Account-Based Marketer’s Secret Weapon
September 20, 2017, by Nate Dame
While many B2B brands recognize the power of account-based marketing (ABM), columnist Nate Dame explains why integrating SEO with ABM strategies enhances effectiveness. -
Account-Level Ad Extensions Now Available in Bing Ads
September 20, 2017, by Ginny Marvin
This feature is currently rolling out globally. -
Ahead of the Holidays, Google Merchant Center Sees Substantial Upgrades
September 20, 2017, by Greg Finn
Enhancements include tools for editing values, conforming to specifications, and listing in multiple countries, simplifying feed modifications. - Google Kills Test of Second Description in Search Ads
September 20, 2017, by Ginny Marvin
The additional ad copy line is no longer eligible to display.
Recent Headlines from MarTech:
- An integrated approach: From SEO to PPC and beyond
- Successful brands focus on what’s next, not what’s now
- The necessity of marketing convergence in a post-mobile world
- A comparison of 13 leading SEO platform vendors
- Mobile wallets as brand and social engagement tools
- Microsoft joins the Coalition for Better Ads
- Snapchat’s partnership with brands to create Snap Ads
- Behavioral stats for holiday strategy success
- New enhancements from Salesforce’s Einstein for Sales Cloud
- RevJet’s ‘creative operating system’ with installable apps
- Marketing technology’s need for dedicated budget and department
- Amazon’s plans for Alexa-powered smart glasses
Search News from Around the Web:
Industry:
- Google is nearing a deal to acquire HTC assets to boost hardware
- Microsoft has joined the Coalition for Better Ads
Local & Maps:
- Experience global views with Google Earth
- Google is testing indoor maps in the local knowledge panel
Link Building:
- Methods for competitive link analysis
- Google’s stance on link audits
Searching:
- The story behind certain bodies of water
SEO:
- Speculation about a September Google Algorithm update
- Ongoing discussion on Google Search ranking updates
- Google doesn’t use click data directly for search rankings
- Google’s ranking signals are dynamic, based on query and context
- A checklist for writing SEO-friendly blog posts
- The impact of voice search and snippets on rankings
SEM / Paid Search:
- Using automation to improve PPC performance
Search Marketing:
- Enhancing content offerings with SEMrush
- Useful Chrome extensions for digital marketers
- Reasons to use DoubleClick Search
- Google’s view on the current state of chatbots
- Optimal placement of keywords in the editorial process
- The role of machine learning in future search marketing strategies
